TRILUX extends partnership with the Hahnenkamm Races

Arnsberg/Kitzbühel, January 2023 - Since 2019, TRILUX has been the official lighting partner of the International Hahnenkamm Races, equipping the legendary KITZ-RACE-Club. This year, the approximately 10,000 ^m2 pop-up location will be set up in the direct vicinity of the slopes for the duration of the races. The German market leader for technical lighting has extended its partnership with the WWP Group and will provide the perfect (après)ski atmosphere with an impressive lighting concept in the KITZ-RACE Club.

From January 16 to 22, 2023, around 1,200 guests will meet daily at the KITZ-RACE-Club -  one of the hottest locations of the Hahnenkamm Races in Kitzbühel. TRILUX has been using the legendary sporting event since 2019 to demonstrate its holistic lighting expertise in a challenging and exciting environment. "With the KITZ-RACE-Club, we show a sports-mad international audience "incidentally", so to speak, what networked smart lighting can do today and what contribution lighting quality and design make to an unforgettable overall experience," Joachim Geiger, CSO and CMO at TRILUX, explains the commitment. "To this end, we also incorporate cutting-edge innovations into the lighting concept every year," says Geiger.

TRILUX is responsible for the technical lighting equipment of eight different areas in the KITZ Race Club, from the outdoor illumination to the bar, café and KITZ Beauty Club to the chalet on the upper floor. In addition to lighting quality, the focus is on smartness and design. The luminaire groups are networked via the LiveLink Premium lighting management system and can be controlled flexibly and according to the situation. Human Centric Lighting luminaires, which change their spectral composition in line with daylight, ensure a pleasant natural lighting atmosphere.

One lighting highlight hovers above the two-story foyer and the Red Bull Bar: Three of our manufactory solutions hang seemingly weightless in the air  and impress as a smart networked swarm with dynamic lighting effects.

Also smart, In the beauty area, guests can choose between three lighting scenes to optimally match their makeup to the event: "Ski slope" for a perfect appearance in bright daylight, "Makeup artist" for classic interiors, and "KITZ party" for ideal party makeup. Visitors can also expect powerful lighting moments in ancillary areas such as stairways,  for example, an impressive lighting installation consisting of 18 Skeo Q surface-mounted luminaires and sculpturally arranged So-Tube LED luminaires for a futuristic atmosphere.

"With our presence on the Streif, we show once again what our "Where there is light, there is life" approach means in practice. Because wherever people come together, we provide the perfect lighting quickly, flexibly and professionally," Joachim Geiger sums it up.

Winter sports history has been written in Kitzbühel for several decades. The races have evolved impressively. Mirjam Hummel-Ortner, CEO WWP-Group says, "We are very proud that over the course of many years, together with the Kitzbühel Ski Club, we have succeeded in developing the Hahnenkamm Races into a benchmark for international sporting events. Our aim has always been to provide a stage for the top sporting performances offered here by the athletes." Today, the Hahnenkamm Races are one of Austria's flagship events, radiating out into the world with an enormous international standing.

"With TRILUX, we have a leading international lighting partner with many years of tradition and expertise at our side. The innovative lighting solutions and light productions perfectly match the premium claim of the Hahnenkamm races. The KITZ-RACE-Club thus becomes an eye-catcher in the finish area of the world-famous Streif downhill race," explains Hummel-Ortner.