Telekom Düsseldorf Flagship Store

The brand experience takes center stage in the new flagship store in Düsseldorf. Spanning three floors, it offers private and business customers the opportunity to try out and purchase Telekom products with personal advisors available to discuss their requirements. The space includes consultation areas, sales and experience rooms, a cozy lounge, and a coffee bar. “We seamlessly integrated the flagship store into the cityscape by designing the shop windows as 'art installations,' creating a vibrant shopping experience with strong regional recognition”, explains Gerda Karal, Partner at LEPEL & LEPEL, the Cologne-based interior design and architecture firm.

The interior design was conceived around sustainable materials, such as, organic vinyl flooring and advertising displays made from recycled ocean plastic. The store operates entirely on renewable energy, significantly reducing its environmental footprint. Our smart, energy-efficient LED solutions further support this, which provides significant energy savings compared to the previous store lighting.

As with all Telekom flagship stores, the Düsseldorf store reflects its regional ties through backlit images of local landmarks, such as the Rhine Tower, the Media Harbour, and the Düsseldorf Lion. In addition, two unique lighting solutions create a wow effect in the store. Above the escalators, a "swarm" of lights suspended at different heights by British designer Tom Dixon creates a striking effect. In contrast, luminous origami cranes by artist Mahela Rostek float above the coffee bar. They are also a reference to Düsseldorf, as the Rhine metropolis is home to the largest Japanese community in Germany and the third largest in Europe. The result is a store that embodies Telekom's brand identity while reflecting Düsseldorf’s unique character.