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The data that is generated from the Location Based Services are then collected and compressed. This enables analyses of various kinds to be created. A graphical evaluation of circulation paths in the form of heat maps enables the identification of "sweet spots" in retail or the optimisation of circulation routes in warehouses.
Heat mapping is a possibility of representing large data quantities gathered in sales or logistics areas in a graphic fashion. This type of data analysis compacts the information gathered over time, for instance, customer movement profiles in a shop are represented in a cumulative manner. Based on this, aisles highly frequented by customers can be highlighted in colour.
Movement data gathered over a certain period of time provide retailers with important insights regarding customer patterns or lengths of stay in a shop. This gives shop operators the opportunity to optimise their presentation of goods accordingly or to use “sweet spots” for secondary displays, which can have immediate sales-promoting effect. In industrial or logistics areas, analysing resource flows can reveal optimisation potential. For instance, if a forklift truck regularly makes detours, a heat map can help improve routes and thus lower costs or set-up time.
with the help of data analytics, customer reactions can be associated with sales-promoting initiatives such as a personalised advertisement or discount vouchers. This generates an improved understanding of customers and facilitates targeted sales approaches.
by evaluating the gathered data, customer routes can be analysed and the display of goods in the shop can be optimised accordingly. This facilitates a targeted sales approach, consequently increasing sales.
by analysing routes or resource flows, optimisation potential in customer processes can be revealed, generating cost savings.
With the help of Indoor Positioning & Navigation, customers and employees can be specifically located and navigated inside buildings.
Using so-called Proximity Marketing short-term sales promotions can be easily implemented, for example.
With Asset Tracking, goods or resources are tagged with an "asset tag".
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