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Using Proximity Marketing, short-term sales promotions, for example, can be easily implemented. If a smartphone with an active app is localised in the detection area, push messages such as simple welcome messages, information about current offers or promotion codes can be sent directly to the customer. This enables simple and targeted customer communication.
Proximity marketing is a form of short-term sales promotion. Customers receive a push notification on their mobile end devices and are quickly and simply provided with relevant information. Various messages can be sent at different spots in the shop, depending on what is relevant for the location and the point in time. For instance, a welcome message can be sent upon entering a shop. Subsequently, customers can receive special offers or discount vouchers, for instance, to their mobile end device. If a customer has stored a profile with shopping preferences in the shop operator’s app, they can be connected to provide personalised offers.
Targeted sales approaches provide numerous benefits for shop operators as well as customers. Using personalised marketing measures can increase sales and reinforce customer retention. Customers only receive information relevant to them and thus benefit from offers directly tailored to them.
In museums or exhibitions, information regarding exhibits can be made accessible quickly and simply this way, in turn increasing visitor satisfaction and positively influencing the visitor experience.
with proximity marketing, customers can be approached in a targeted manner using push notifications with personalised messages and marketing measures can be individualised.
when customers approach a defined spot, targeted information can be delivered to them via their mobile end devices, e.g. welcome messages upon entering a shop or information regarding exhibits in a museum. Feedback features even enable user interaction.
via their end devices, customers can receive notifications regarding current offers or discount vouchers. This increases satisfaction and strengthens customer retention.
The data that is generated from the Location Based Services are collected and compressed. This enables analyses of various kinds to be created.
With the help of Indoor Positioning & Navigation, customers and employees can be specifically located and navigated inside buildings.
With Asset Tracking, goods or resources are tagged with an "asset tag".
wish to personally receive information and advice in the future via newsletter (approx. 1x monthly), email, SMS and/or telephone about news, events, competitions, new products, offers and services of the TRILUX Group in the areas of luminaires, lighting solutions and lighting control technology. I consent to use of my email address, name and telephone number for these purposes by companies of the TRILUX Group associated with TRILUX GmbH & Co. KG. These are sales subsidies with headquarters in the EU, EEA and Switzerland, see a current overview at www.trilux.com. With customers in the USA or India the data will be forwarded if necessary to TRILUX Lighting US. Inc, Atlanta USA, and TRILUX Lighting India Pvt., New Delhi for the purpose stated above. We inform you that a suitable data protection level is not guaranteed in these countries. For further information about data transfer in third countries see the TRILUX data protection declaration/Internet Privacy Policy.
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