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Arnsberg, October 2021 - No major events in 2022: TRILUX is reorganising its approach to customers for the coming year: after long and intensive deliberations, TRILUX is cancelling its participation in Light + Building 2022. The reason for the new concept is, among other things, the uncertainties for events of this size caused by the Corona pandemic. Nevertheless, no one will have to do without a live presentation of innovations and a direct personal exchange: In 2022, TRILUX will come directly to its customers with an international event format. The specific dates are currently still being coordinated.
Entry requirements, quarantine regulations - still Corona makes the organization of major events an uncertain affair. International trade fair visitors in particular are reluctant to plan their visits to the fair. "It was not easy for us to forego participation in Light + Building as our most important leading trade fair. But this way, in view of the current situation, we have complied with our customers' wishes for smaller and local events. We can thus minimise risk and uncertainty for ourselves and our customers," explains Joachim Geiger, CSO & CMO of the TRILUX Group.
However, because proximity to the market and customers is firmly anchored in the company DNA, TRILUX has developed an innovative format as an alternative to the trade fair: From February 2022, the German market leader for technical light will go on tour together with selected partners - and present its portfolio in various locations. The decentralized event format with small groups is not only significantly more Corona-safe than a large trade fair, but also particularly close to the customer. "With the tour, we are not only coming closer to our customers in the truest sense of the word - we are also adapting to our customers individually each time with our solutions and partners," Joachim Geiger sums it up. Whether industry, office, retail, outdoor or architectural, digital solutions, services or TRILUX ONE - within the scope of the tour TRILUX always shows its customers precisely the solutions that fit their projects and their needs.
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