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Arnsberg/Kitzbühel, January 2023 - The Hahnenkamm races in Kitzbühel are one of the highlights of the ski season. TRILUX has been providing lighting for the legendary KITZ-RACE club since 2019 as the event's official lighting partner and has recently extended its cooperation with marketer WWP. The approximately 4,000 m2 pop-up location is set up in the direct vicinity of the slopes for the duration of the races. This year, TRILUX once again provided the perfect skiing atmosphere with an impressive lighting concept.
From January 20 to 22, 2023, around 1,200 guests met daily at the KITZ-RACE-Club, one of the hottest locations of the Hahnenkamm races in Kitzbühel. TRILUX has been using the legendary sporting event since 2019 to demonstrate its holistic lighting expertise in a challenging and exciting environment. "With the KITZ-RACE-Club, we have shown a sports-mad international audience "incidentally", so to speak, what networked smart lighting can do today - and what contribution lighting quality and design make to an unforgettable overall experience," Joachim Geiger, CSO and CMO at TRILUX, explains the commitment. "To this end, we also incorporate cutting-edge innovations into the lighting concept every year," says Geiger.
TRILUX was responsible for lighting eight different areas in the KITZ Race Club, from the outdoor illumination to the bar, café and KITZ Beauty Club to the chalet on the top floor. In addition to lighting quality, the focus was on smartness and design. The luminaire groups were networked via the LiveLink Premium lighting management system and could be controlled flexibly and according to the situation. Human Centric Lighting luminaires, which synchronise their spectral composition with daylight, provided an enjoyablenatural lighting atmosphere.
One of the lighting highlights hovered above the two-story foyer and the Red Bull Bar: Three solutions from the TRILUX Manufaktur hung seemingly weightless in the air and impressed as a smart networked swarm with dynamic lighting effects.
Also smart: In the beauty area, guests could choose between three lighting scenes to optimally match their makeup to the event: "Ski slope" for a perfect appearance in bright daylight, "Makeup artist" for classic interiors and "KITZ party" ideal for party makeup. Strong lighting moments also awaited visitors in ancillary areas liek the staircases,which showcased an impressive light installation of sculpturally arranged So-Tube LED luminaires for a futuristic atmosphere.
"With our presence at the Streif, we once again showed what our "Where there is light, there is life." approach means in practice. Because wherever people come together, we provide the perfect lighting quickly, flexibly and professionally," Joachim Geiger sums it up. The WWP Group also benefits from the cooperation. "With TRILUX, we have a leading international lighting partner with many years of tradition and expertise at our side. The innovative lighting solutions and lighting productions were a perfect match for the premium claim of the Hahnenkamm races. As a result, the KITZ-RACE-Club became an eye-catcher in the finish area of the world-famous Streif downhill race," explains Mirjam Hummel-Ortner, CEO of the WWP Group.
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