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In our pursuit of ambitious goals in the far north, we took steps to enhance our presence in the attractive Scandinavian market. We established Nordics as an independent business unit in 2021, overseeing operations in Denmark, Sweden, Norway, Finland and Iceland, among other countries. An important element of our expansion strategy is the opening of seven showrooms, strategically positioned on the premises of our local sales partners. Our commitment to customer proximity and good communication with them is extremely important to us. Within the newly created experience rooms, guests can immerse themselves in lighting solutions, experiencing firsthand the fusion of information, inspiration and interaction.
Following the opening of the first showroom in Stockholm, three additional showrooms were on our agenda. As is customary, we used these openings for exclusive events with our esteemed partners and customers from the region. The Iceland opening ceremony in late October centred around themes of light quality, sustainability and the introduction of our new TRILUX ONE app. Approximately 60 customers took the opportunity to find out all about our solutions, engage in discussions and network.
Bora Özgüvenc, Business Head Nordic at TRILUX, who manages all marketing and sales activities in the region with his five-person team explains, "A local showroom is a strong advantage and testament to our commitment to customer proximity, especially in sparsely populated, remote regions.
Where are our three new showrooms located, who did we partner with to realize them and what do we showcase there? Find out more here:
Our showroom in Iceland, developed with our partner ilux, is situated in the Kopavogur area, approximately 15 minutes from Reykjavik. Spanning around 100 m2, the showroom exhibits solutions from the TRILUX and Oktalite portfolio for indoor and outdoor applications, with a focus on office, industry, retail and outdoor areas.
In collaboration with our partner Annell in Sweden, we successfully launched TRILUX showrooms in Stockholm and Gothenburg. The latest addition in Malmö, covers a 90 m2 area and provides an overview of our interior lighting solutions, featuring products such as E-Line, Tugra, Creavo, Sonnos and Lenty. Visitors can engage with innovations up close at interactive theme stations.
What‘s located 20 km outside Helsinki, is 500 m2 and attracts lighting professionals? Our new showroom in Masala, in collaboration with our Finnish partner Nylund, of course. The focus is on interior luminaires from the TRILUX portfolio designed for office, industry, and retail applications and outdoor luminaires.
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