From niche to the global stage

Sim racing, once considered just a niche activity, has evolved into a past time with global popularity. Motorsport enthusiasts and gaming fans alike are captivated by this virtual racing, which combines the precision of real-life driving with the immersive world of video games. Advanced simulations allow players to immerse themselves into accurate recreations of famous racetracks, offering an up-close encounter with the challenges of motorsport.

High-tech and high-speed adventures

Large companies such as Porsche have tapped into the potential of sim racing, progressively investing in teams and tournaments. Since 2022, Porsche has operated its official team Porsche Coanda Esports Racing Team, which has already celebrated significant successes, including a win in the fall series of the ESL R1 virtual racing competition.

TRILUX has been the official lighting partner for the Porsche Motorsport Team since 2016. Their long-standing collaboration was recently extended, with TRILUX also sponsoring the Porsche Coanda Esports Racing Team. This partnership highlights TRILUX's dedication to innovation and excellence, across real and virtual racetracks.

Behind the scenes insights

In an exclusive interview, we spoke to Nina Braack, Head of Esports at Porsche Motorsport, and Elvis Rankin, a talented 16-year-old esports competitor from the Porsche Coanda Esports Racing Team. They shared their perspectives on the allure of virtual racing, the pathway to becoming a professional e-athlete, and the training regime required to compete at top levels.

Nina and Elvis gave us a comprehensive look into the world of sim racing. Let the film Roll!