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In the fast lane. We’ve been an official partner of Porsche Motorsport since 2016. Now, we’ve extended our partnership, sponsoring not only the Porsche Coanda Esports Racing Team, but Team Manthey EMA and Porsche Motorsport. Here’s a glimpse behind the scenes.
Thanks to our collaboration with Porsche, we’re making our mark as a company in an incredibly exciting and challenging environment with considerable visibility. Not only does our logo feature on the DTM cars and various other advertising material, but we also provide outstanding, high-quality lighting for several locations. For instance, we’re responsible for designing and implementing HCL lighting solutions at the Porsche motorsport facility. In future, this will also include the legendary Manthey Loge at the Nürburgring.
From a niche existence to a global phenomenon, esports is gaining popularity worldwide. Computer competitions now fill huge arenas. In racing, in particular, every detail plays a major role in a team's success.
The right lighting can provide a crucial advantage, enhancing the ambiance and positively influencing players’ concentration and performance. Through our commitment, we aim to assist the Porsche Coanda Esports Racing Team with an optimal training environment helping them to achieve top performance in competitions.
Partnership is always a question of chemistry! With Porsche, we’ve found a partner that embodies similar values to our own. Apart from pursuing excellence across all levels, these values include passion, a pioneering spirit, and a strong sense of entrepreneurial responsibility. Porsche and TRILUX are both traditional companies deeply rooted in the region. Just like us, Porsche boasts a high level of innovation to navigate the ongoing disruptive industry transformations. These factors provide attractive prerequisites for a successful long-term collaboration with many exciting projects.
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